Ennahada consistently wins popularity polls but for many it raises fears. One controversial ad raised the specter of an Islamist society where restaurants are empty of foreign tourists and women lose the right to have jobs or shun headscarves.
Ahmed Najib Chebbi, a leading secularist politician, said he believes "we live with this threat" from Islamist parties.
But Rachid Ghanouchi, the leader of Ennahada, said there's been a "fear-mongering campaign" against his group.
"They use scare tactics to frighten businessmen, women, and foreign countries, but I don't think this has worked."
A strong showing for Ennahada would encourage other Islamists in the region.
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